The swap meet activities shall be conducted only in a building, structure or other area which is sufficiently defined to enable the owner or operator or his/her employees to control effectively all persons and merchandise, and only in an area zoned for this type of activity. All merchandise, both new and secondhand, for which the park and swap meet participant asks, or intends to ask, an initial price of twenty-five dollars ($25.00) or more shall at all times be visible to the general public and officials of the Town. [Prior code § 8-4-9.]